Pete Dempsey, MBA    ​954.850.8558

Broker: United Realty Group, 1200 S. Pine Island Rd, Ste 600, Plantation, FL 33324

89 point plan of action

"Excellent Service. Outstanding Results."

Serving South Florida

The Pete Dempsey Group


 1. Help clarify seller’s motive to sell
​ 2. Determine seller’s timetable and any other needs
3. Tour subject property and note all selling points & problem areas
4. Advise on repairs and improvements
5. Provide staging strategies
6. Determine the best selling price strategy given current market conditions
7. Show resulting net sheet
8. Review marketing plan with seller
9. Establish marketing timetable
10. Determine showing instructions
​ 11. Review listing agreement and addendums with seller
12. Explain all clauses in listing agreement and addendums
13. Take multiple photographs of property for MLS
14. Obtain one set of keys which will be inserted in the lockbox
15. Attach lockbox with key to property
16. Put “For Sale” sign in yard
​ 17. Send copy of listing agreement to seller for their records

18. Price home strategically to be competitive with the current market and current price trends
19. Stage home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal
20. Place “For Sale” signage to be seen by drive-by prospects
21. Research tax records to verify full and complete legal information for input into MLS
22. Research property’s current use and zoning use for input into MLS
23. Research ownership and deed type for input into MLS
24. Research property specifications for input into MLS
25. Research association fees and rules for input into MLS
26. Provide a creative description of property in MLS, highlighting property’s selling points
27. Provide multiple photos of property in MLS, highlighting home’s features
28. Electronically submit the listing information to the Multiple Listing Service for exposure to over 40,000 active real estate agents in Broward, Miami-Dade and Palm Beach Counties
​ 29. Set-up Realtor showing instructions in MLS
30. Set-up lock box system to monitor buyer traffic
31. Submit property listing to top consumer real estate websites (i.e.,, etc)
32. Submit property listing to web-based buyer real estate classifieds (i.e. Miami, etc)
33. Submit property listing to Global real estate networks on Internet (i.e. RE/MAX, Real-Buzz, etc)
34. Submit property to consumer real estate websites in multiple languages (i.e., RE/MAX, etc)
35. Promote property on social media sites (i.e. Facebook, etc)
36. Create a virtual tour of home
37. Promote property via virtual tour on YouTube to attract local and out-of-town buyers
38. Provide flyers for buyers visiting your home, showcasing key selling points along with photos of home
39. Prospect general market daily for buyers (contact approximately 30 buyers per day - 150 per week, 600 per month, 3,600 per standard listing agreement)
40. Promote property to my center of influence and past clients for potential buyers
41. Promote property to active buyers and investors in my database that are looking for homes in your price range and area
42. Promote property to buyer leads generated through Internet advertising
43. Promote property to other real estate agents that sell homes in your neighborhood
44. Conduct a “Just Listed” marketing campaign to neighbors, encouraging them to tell their family and friends about your home
45. Submit property information into my brokerage’s database
46. Have cooperating brokers in the area tour your home, when available
47. If necessary, create an Open House schedule to promote your home to prospective buyers
​ 48. Provide seller with timely updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited home

49. Cooperate with all Real Estate companies in the area
50. Coordinate all showings with other Realtors
51. If necessary, prequalify all prospective buyers
52. Monitor buyer and agent feedback to make any necessary recommendations to price, condition, etc
53. Track all numbers to determine amount of buyer traffic and likelihood of an offer
54. If necessary, improve the marketing of any under-performing marketing campaigns
55. Review market statistics to ensure property is being marketed properly
56. Provide seller with market statistics, if requested
57. Provide seller with timely updates detailing amount of traffic, market statistics and any recommendations

58. Require all offers to include buyer’s pre-approval and copy of escrow deposit
59. Review price and terms of all offers with seller
60. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale
61. Recommend best course of action to seller (i.e. accept, reject or counter)
62. Represent seller on offer presentation and negotiate best price and terms
63. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net proceeds
64. If necessary, order a pre-HUD for seller’s review
65. Complete paperwork for accepted offer or counter-offer
66. If necessary, explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home
​ 67. If necessary, work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders

68. Monitor the buyer’s loan to assure timely loan commitment and likelihood of closing
69. Monitor buyer’s application to association
70. Coordinate scheduling of home inspection & refer licensed professional if necessary
71. Negotiate any inspection issues
72. Coordinate scheduling of appraisal and supply comparable sales, if needed
73. Coordinate scheduling of survey, if needed
74. Make arrangements with Title Company to complete title work by closing date
75. Monitor Title Company’s progress
76. Trouble-shoot any problems with title work
77. Obtain sellers new contact information for follow up and emergency contacts
​ 78. Resolve any last minute items
79. Set up final walk-through of property for buyer and their agent
80. Review HUD statement to ensure seller expenses are reasonable
81. Review HUD statement with seller, so that all figures are understood prior to closing table
82. Coordinate closing date & time for seller & buyer to ensure proper close
83. Arrange possession and transfer of home (keys, warranties, garage door openers, community-pool keys, mail box keys)
84. Remove lockbox and “For Sale” sign
85. Deliver seller’s check to them at closing!

86. Help seller find their next home if they will be staying in same area
87. Help seller relocate locally, or out of area with highly experienced agents across the nation – so the seller is sure to have the highest quality agent to help them on both sides of their move to make it worry and stress free
88. Provide seller with a list of preferred vendors for their new home
​ 89. Make available my entire team so that any questions or concerns will be handled in a timely manner